Clean Label

Healthy Snacks
made Indulgent

We are makers of vegan plant-based indulgences that are truly good for people & the planet - with no compromise in taste.


At The Goodness Company, we believe that what you eat should not only taste good but also be good for you. That's why we embrace the power of nature's sweetness, using only the finest dates from the UAE and Saudi Arabia to naturally sweeten our snacks. Our commitment to simple, plant-based ingredients means you'll never find refined sugar, milk, or dairy substitutes in our products. Every bite is free from preservatives and artificial additives, ensuring a real and delicious experience that supports your well-being.

Benefits of Dates

Dates are more than just a sweet snack; they are a powerhouse of nutrition. Packed with antioxidants, essential minerals, and vitamins, dates offer numerous health benefits. Studies show that they support heart health, improve digestion, and provide a natural energy boost, making them an ideal choice for wholesome indulgence.

Good for the Planet

Beyond eco-friendly packaging, we’re committed to making a positive impact. Our products are 100% plant-based, avoiding the environmental toll of dairy production. By choosing plant based ingredients, we help reduce the unethical practices of industrialized animal agriculture and minimize greenhouse gas emissions, supporting a healthier planet.

No Added Sugar

Vegan

No Palm Oil

Sweetened with Dates

Natural Ingredients

Premium Cocoa

No Added Sugar

Vegan

No Palm Oil

Sweetened with Dates

Natural Ingredients

Premium Cocoa

For a Better
Tomorrow.

  • Enabling Positive Choices

    At The Goodness Company, we aim to make a real difference in your daily life. Whether developing better-for-you alternatives or rethinking packaging, every decision is rooted in our commitment to society, the environment, and animal welfare.

  • Transparency

    We prioritize transparency by collaborating closely with our manufacturing partners to assess our social and environmental impact. We ensure traceability in our supply chain whenever possible and share our journey with you. While we’re not perfect, we’re dedicated to taking consistent steps to uphold our values and make thoughtful choices that benefit future generations.




The Goodness Company x Partners

Creative Collaborations

We always look to foster meaningful relationships by partnering with experienced people & businesses.
By working together, we help build a better world for us and future generations.

No Waste Dinner

Fashion Dines Out

3 Chefs Dinner

Employee Sustainability

Pay it Forward

Al Quoz Arts Fest

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